Bringing the Natural Taste of Green Tea to India (on Vimeo)
Bringing the Natural Taste of Green Tea to India (on Vimeo)
This is a concept movie explaining the marketing plan of a team of five MBA candidates in the McGill MBA Japan program. "Emerald Tea" is a fictional green tea brand that we propose bringing to India as a new product and healthy lifestyle choice. The Emerald Green concept movie intends to express the high level concept, the brand experience, the healthy lifestyle of the target customers and the value proposition and mission of Emerald Green.
Background:
Black and Chai tea drinking is a major facet of the Indian lifestyle however in tea processing much of the health benefits of the natural green tea is lost. Drinking green tea is reputed to be helpful in high cholesterol levels, cancer, rheumatoid arthritis, cariovascular disease, infection and impaired immune function.
Team:
Rama Panda, Murtoz Kotkunde, Lance Shields, Mayo Baba and Miki Yasuka
This is a frame from a video. You can watch it on Vimeo.
Image by Lance Shields
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